Two Volume Book Sets
The
Wedding Photo Essay
Family
& Friends
Undoubtedly, clients want
as many images of their special day, as their books will allow. In the world of wedding albums, bigger is
not always better. With big comes bulk. A bulky book will usually make its way to
the closet for storage. How many times have you looked at a friend’s wedding
book that has been rescued from the closet?
A two-volume book set might be the answer here.
Wedding Photo Essay.
When presenting the two-volume
scenario to your clients, consider the following concept. Volume one is labeled the wedding photo
essay. This volume, usually
consisting of 32 pages, captures the “happening” part of the day. It consists
of scene setters and other image, as the day unfolds. This book is the Life magazine coverage of the event. Black and white along with color images are
common in the wedding photo essay book. Within the thirty-two pages, the
image sizes will vary and include sizes such as 4x5, 5x5, 5x7, 5x10, 8x8,and
8x10. Clients are instructed to choose
around 60-65 images in order to give their book an image size variety. Clients could max the book by choosing 128
images and each of pages would contain either four 4x5 or four 5x5
photographs. Most clients prefer to
choose the 60-65 images, allowing their book a more creative book design and
image size variety.
Family and Friends.
Volume two is called family
and friends. This book consists of about 24 pages and contains formal
people groupings and individual photographs of guests, wedding party, and
family (formal or candid). Family
and Friends presents itself as a “family heirloom book” and that is how it
should be marketed. From the start of the two-volume scenario, Wedding Photo
Essay seems to be the most popular for viewing. But as family members become deceased, Family and Friends becomes
the treasured book. This second volume provides the opportunity to create page
“spreads”. A page spread consists of
two facing pages. A spread might
contain a variety of image sizes but the theme or subject is the same. For example a spread might be the bride in
several different photographs or the groomsmen spread containing several images
of the groom and his groomsmen.
Typically the family and friends book will have less images and
larger image sizes than the wedding photo essay book. Since most images are groups, larger image
sizes are better for viewing.
Wedding Photo Gift Registry Opens Minds.
Family and Friends volume
can be introduced as a Wedding Photo Gift Registry item. By presenting this option, you can open your
clients’ minds to the two-volume set.
Presenting the two-volume set without the gift registry concept may send
your clients spinning with the price issue, thus closing their minds. As a gift registry item, the second volume
is purchased by guests (and not effecting the wedding photography budget). Once the couple understands this option,
they are usually more willing to talk further about the two-volume book set.
The Wedding Photo Gift Registry is discussed in detail further in this
book.
Presenting a two-volume
concept as Wedding Photo Essay and Friends and Family books gives real
value to the set. Now clients are not
thinking they need two books because they choose so many images. It is now a concept you are presenting- two
different books with a unique set concept.
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