DECEMBER
5
9:30AM-
NOON,
WEB SITE creation
FallingFORWARD:
Web
Site Logistics, Set-up,
Site
Marketing,
and Design
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Most
businesses and professionals either have a web site or
desire one.
This special 1 or 2-day session(s) does not dwell
on how to design a web site, but how
to keep a site going and
growing.
Wen will review a web site, pointing out pros
and
cons
of web site formats.
In
addition, topics discussed will include: Web Site Logistics:
Setting Up a Site, Using a Web Editor (Front
Page to load
and
work on your site), Adding
Images and Products to the
Site (scanning
to digital files, using digital files),
Hiring The
Right
Webmaker, Designing
& Maintaining the Site
Yourself With a
Template, and Hosting Pricing Options
& Resources.
This
session is especially tailored to persons who want to
gain
web site knowledge either to work with a site, create a
site, or
communicate with others maintaining their site. Whether you
have
a
site or are thinking about a site, this session will give you
new
ideas on how to fine-tune your site. Topics include Creative
Ideas
to Announce Your
Site, Print Media Site Marketing, Getting
Clients to Your
Site, Keep Clients Visiting Your Site,
E-commerce
Options, Using a Web Site Template, Creating
a Co-op
Site, and Marketing Your
Site (getting people
there
and search engine logistics).
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DECEMBER
5
1:30-3:30pm
MARKETING
Web &
Networking Marketing Options
The
Secret of YOUR SUCCESS:
Different Perspective Marketing Mix
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When
it comes to spending your marketing dollars, everyone is
looking for
the magic formula. This
marketing session is not about
what’s always right or wrong; it’s about a
different perspective. This
afternoon session focuses on the Perspective Marketing Mix for
business with topics including: Creating
Print Marketing
(Professional
Design and Software Options),
Implementing
a
Web
Site, Media Resource List, Newspaper, Direct Mail,
E-Mail
Marketing, Networking, Client Follow-up, and
Company Branding.
This
session will help individuals target their customers more
efficiently and stretch their
marketing dollars.
Learn more about
how to grow your business through marketing.
Topics include:
Print
Media (postcards, PR PACS, brochures), Press
Releases,
Coupons, Artist/Company Bio, PR Images for Your Business,
Self Publishing
Verses Professional Printing, Setting a
Marketing Budget, and Evaluating Your Marketing
Response.
Each participant
will receive a FREE sample packet of actual
successful marketing materials.
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To Register, fill out the
form below.
Fees:
(All Credit Cards Accepted)
½ DAY SESSIONS:
$45 PSAC members
$55 General
Full-Day SESSIONS:
$85 PSAC Members
$95
General
AFTER
NOVEMBER
1:
½ DAY SESSIONS:
$65
Full-Day SESSIONS: $105
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A FULL PAYMENT is required to
secure your space.
Reservations are non-refundable, but may be applied
to
future workshops or products.
FAX
REGISTRATION: 970.264.4496
PHONE REGISTRATION:
970.264.4486
MAIL REGISTRATION: P.O.
BOX
4486
PAGOSA SPRINGS
,
COLORADO
81157
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We reserve the right to limit
enrollment and enrollment is a first come, first served.
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