Marketing 
&
Web Site 

2008 ESCAPE SCHEDULE



The Ease of a
Pre-Designed Web Site
9:30am - 3:00pm

MARCH 17 /  LAS VEGAS, NV
JUNE 9 /  BRECKENRIDGE, CO
JULY 16 / PAGOSA SPRINGS, CO


Maximizing Your Web Site
9:30am - 3:00pm
JUNE 10  /  BRECKENRIDGE, CO
MARCH 18 /  LAS VEGAS, NV
JULY 15 / PAGOSA SPRINGS, CO


Marketing to Today's Client
9:30am - 3:00pm
JUNE 11  /  BRECKENRIDGE, CO
JULY 14  /  PAGOSA SPRINGS, CO

ADDITIONAL ESCAPES:

PRODUCING
CREATIVE BOOKS
FROM PHOTO CDS

INCLUDING POST WEDDING PRODUCTION 
FOR PHOTOGRAPHERS

Set in the ultimate settings for learning and 
a get-away.  Whether you are a veteran business professional, or one that is just starting out, these  Escapes are designed for those who desire a hands-on experience and desire to maintain and increase their marketing share.  Participants may attend all three days or individual day.

After hours, participants may want to venture to area attractions.  There is plenty of family attractions -make it a family vacation or a refreshing self-get-away!   We'll be happy to suggest hotel/room/cabins locations for each city.  



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Breckenridge Escape is set in Wen's condo located at Gold Point creating an invigorating and peaceful mountain setting.  Breckenridge participants can enjoy a complementary wine tasting the evening before the series.

Las Vegas Escape is set in Wen's condo located at the Hilton Grand Vacations Club
(next to the Las Vegas Hilton) creating an exciting setting.  Participants can enjoy a complementary wine tasting the evening before the series.

Pagosa Springs Escape provides a special setting, as this is Wen's residence. Sessions take place at the Community Center, with the Pagosa Hot Springs just down the street. This series kicks off the evening prior to the first session with a deck happy hour at Wen's home, located in a relaxing mountain setting. 
   


PAGOSA SPRINGS, CO  © WENDY SAUNDERS PHOTOJOURNALIST

 


Day 1:

The Ease of a 
Pre-Designed 
Web Site
9:30am - 3:00pm

MARCH 17 /  LAS VEGAS, NV
JUNE 9 /  BRECKENRIDGE, CO
JULY 16 / PAGOSA SPRINGS, CO








You Have a Web Site.

Your Site Has Not Been Updated Recently.

Or You Need a Web Site.


 
Now what?

Most businesses and professionals either have a web site or 
desire one.  This special session discusses how to keep a site going and growing.  Wen will review a  web site, pointing out pros and 
cons of web site formats.  This session provide a great opportunity to educate yourself to either work on your site or know more about web site design and maintenance to work with your web designer more efficiently. 

Not all pre-set sites are equal.  Discover the perils of pre-set sites and avoid costly mistakes. You'll find out just how simple updating and maintaining your web site can be!  This session will examine how purchasing a pre-set site allows you to focus your efforts on updating your site instead of creating a design.  And if you have a design sense, then you'll move fast forward by not reinventing!  Web page software options will be discussed and demonstrated. 

In addition, topics discussed will include: Web Site Logistics:    
Setting Up a Site, Using  Web Editor  Software, Designing & Maintaining the Site Yourself With a Template, and Hosting 
Pricing Options & Resources


Pre-set web pages are available for purchase at the session for those who desire to set-up or re-vamp a site during this session.  Whether 
you have a site, or planning one, this is a series you won't want to miss!


Day 2:
Maximizing Your Web Site
9:30am - 3:00pm

JUNE 10  /  BRECKENRIDGE, CO
MARCH 18 /  LAS VEGAS, NV
JULY 15 / PAGOSA SPRINGS, CO

"If you have a 
FEAR of web sites....
this ESCAPE is for you!

 

 
I
've been there as well! 
This Escape is designed to "break-down" all the web lingo into terms and techniques you can 
understand and implement."  
  
    
-wen saunders


      I Need More Hits To My Web Site...
W
e’ll examine current sites and explore why they are successful and cover what has not worked! You’ll have an introduction to the processes, web editor software, and uses of a web site. If you already have a site, this is a great opportunity to receive a site evaluation! Or if you are considering a site, this is the ultimate opportunity to create a successful site without “trial and error”!

Web terminology, browser capabilities, design issues, HTML, choosing an Internet Provider, and adding e-commerce to a site will all be discussed in this session.  Tailored to persons who want to gain web site knowledge either to work with a site, create a site, or communicate with others maintaining their site participants will gain a better web site knowledge. 

This session will give you new ideas on how to fine-tune your site. Topics include Creative Ideas to Announce Your Site, Print Media Site Marketing, Getting Clients to Your Site, Keep Clients Visiting Your Site, E-commerce Options, Site NetworkingAdding Images and Products to the Site (scanning to digital files, using digital files), Hiring The Right  Webmaker, and Marketing Your Site (getting people there and search engine logistics).


Day 3:
Marketing to Today's Client
9:30am - 3:00pm

JUNE 11  /  BRECKENRIDGE, CO
JULY 14  /  PAGOSA SPRINGS, CO

         Grow Your Market ...
T
his session will help individuals target their customers more
  efficiently and stretch their marketing dollars.  Learn more about 
  how to grow your business through marketing.  Topics include: 
  Print Media  (postcards, PR PACS, brochures), Press Releases,
  Coupons, Artist/Company Bio, PR Images for Your Business, 
  Self Publishing Verses Professional Printing, Setting a 
  Marketing Budget,
and  Evaluating Your Marketing Response.
  Each participant will receive a FREE sample packet of actual 
  successful  marketing materials.
When it comes to spending your marketing dollars, everyone is 
  looking for the magic formula.  This marketing session is not about
  what’s always right or wrong; it’s about a different perspective.  
 
This afternoon session focuses on the Perspective Marketing Mix 
  for business with topics including: Creating Print Marketing 
 
(Professional Design and Software Options), Implementing a 
 
Web Site, Media Resource List, Newspaper, Direct Mail,  
 
E-Mail Marketing, Networking, Client Follow-up, and 
  Company Branding.  


  •  
  • what  Escape attendees are saying...


    G
    reat hands-on experience!  You have targeted your series to key areas of marketing and studio management.  I appreciate your energy!"  
    -Bill Breuer



    This Escape has been one of the best learning experiences I have ever had, and the best photographic training by far.  The notebooks will be an invaluable asset and reference as I implement these ideas into my operation. Wendy, you are a true photographic educator, and your obvious interest in your students shines through.  You are patient and willing to review a subject until it is understood. Thank you for a wonderful course. You certainly gave value for my money!           - Paul White

    3 Special Bonuses with pre-paid registration

     

    FREE “The Secret of Your Success: Marketing the Professional Photographer” #2
    (BUSINESS MANAGEMENT BOOK).

    Though designed with the business photographer in mind, this marketing notebook contains ideas for any type business! 
    This notebook includes contracts, studio forms, letters, infrared black and white photography, manufactures, equipment brochures, films, studio management systems (Montage & Quick Books), logistics of multiple studios, shooting procedures, web site page samples, and more. ($395 value).

         


    FREE
    “The Secret of Your Success: Marketing the Professional Photographer” #1
    (MARKETING BOOK). 


    Though designed with the business photographer in mind, this marketing notebook contains ideas for any type business! 
    This notebook includes everything you need to systematize your operations and marketing and promotional activities including: many pre-formatted camera ready, promotional piece graphical templates, ready for insertion of YOUR images and studio name; PR PACs, Wedding Photo Gift Registry,  
    and more. ($395 value).

     


    $95 off webbyiMAGES pre-designed web page

    Save time and marketing dollars with our specially pre-designed web pages.  These pages can be used with your current site or can be a site!



    To Sign up now, fill out the form below to be contacted for registration

    Select an Escape:






    Payment method:
    We will send a bill if you'd like to pay by check.
    All major credit cards accepted

    Fees:
    (All Credit Cards Accepted)



    3 DAY FEE

     $495

     Save $100
     if registered 60 days prior

    1
    DAY FEE
     $195

     Save $50
     if registered 60 days prior


    A 50% deposit is required to secure your space.

    Deposits are non-refundable, but may be applied to future workshops. Balance is due 45 days prior to Escape.

    *registration cutoff date is 45 days prior.

           
      breckenridge, co                   pagosa springs, co                las vegas, nv

    We reserve the right to limit enrollment and enrollment is a first come, first served.

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